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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Storytel AB's selling, general, & admin. expense for the
three
months ended in Jun. 2026 was kr332 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jun. 2026 was kr1,233 Mil.
Storytel AB (OSTO:STORY B) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Storytel AB Selling, General, & Admin. Expense Related Terms
Storytel AB Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Storytel AB's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Storytel AB Selling, General, & Admin. Expense Chart
OSTO:STORY B vs NYT, WLY: Selling, General, & Admin. Expense Comparison
For the Publishing subindustry, Storytel AB's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Storytel AB Selling, General, & Admin. Expense vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Storytel AB's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Storytel AB's Selling, General, & Admin. Expense falls into.
Storytel AB Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr1,233 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of kr1,233 Mil mean?
Storytel AB (OSTO:STORY B) has a Selling, General, & Admin. Expense of kr1,233 Mil as of Jun. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Storytel AB and its competitors.
Is Storytel AB's Selling, General, & Admin. Expense too high?
Storytel AB's current Selling, General, & Admin. Expense is kr1,233 Mil. Overall, Storytel AB has a GF Score™ of 73/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Storytel AB's Selling, General, & Admin. Expense compare to NYT and WLY?
Storytel AB's Selling, General, & Admin. Expense of kr1,233 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Media - Diversified company?
A good Selling, General, & Admin. Expense depends on the Media - Diversified industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Storytel AB and its competitors. Storytel AB's current Selling, General, & Admin. Expense is kr1,233 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Storytel AB stock overvalued right now?
Based on GuruFocus' analysis, Storytel AB (OSTO:STORY B) is currently considered Modestly Overvalued. The stock's GF Value™ is kr83.93, compared to a current price of kr105.60 — trading 25.8% above its estimated fair value. The current Selling, General, & Admin. Expense is kr1,233 Mil. Storytel AB's overall GF Score™ is 73/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Storytel AB (OSTO:STORY B), the current Selling, General, & Admin. Expense is kr1,233 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Storytel AB (OSTO:STORY B) Overvalued in 2026?
Based on GuruFocus' analysis, Storytel AB stock appears to be overvalued.
The current stock price of kr105.60 is trading 25.8% above its estimated GF Value™ of kr83.93.
GuruFocus considers Storytel AB to be Modestly Overvalued.
Key valuation signals for OSTO:STORY B:
Selling, General, & Admin. Expense: kr1,233 Mil
GF Value™: kr83.93 vs. price of kr105.60 (25.8% above fair value)
No single metric tells the full story. See the OSTO:STORY B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, Poland, Iceland and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.
73GF Score
Get the complete analysis for OSTO:STORY B
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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